About Simplafy
At Simplafy, we believe workplace wellbeing is far more than a checklist – it’s the cornerstone of happier, healthier and more productive teams.
Traditional Wellbeing Models Are Failing
For too long, businesses have relied on reactive approaches to employee wellbeing – outdated programs that only address issues after they arise.
Low Engagement
Traditional Employee Assistance Programs (EAPs) often see engagement rates as low as 2-3%.
Limited Access
Employees face long wait times or are redirected to less-qualified support, leading to frustration and marginal impact.
Stigma & Barriers
Many employees avoid traditional workplace wellbeing services due to stigma or lack of relevance to their unique situation.
These shortcomings with traditional EAPs lead to higher staff turnover, reduced productivity and increased costs for organisations.
Why This Matters Now
Employees in the modern workforce face unprecedented challenges, including:
Rising Psychosocial Risks
New workplace health and safety legislation places greater responsibility on employers to proactively address psychosocial risks in the workplace.
Generational Diversity
With four generations in the same workforce, a “one-size-fits-all” approach is no longer effective.
Changing Expectations
Employees today demand accessible, engaging and personalised wellbeing support.
Without proactive, preventative solutions, organisations risk falling behind – impacting both their bottom line and the morale of their team.
Proactive, Personalised Wellbeing with Simplafy
Simplafy is revolutionising workplace wellbeing by offering an evidence-based, digital-first platform to meet the needs of a modern day workforce.
Our Mission
To empower organisations with tools that improve employee health, happiness and productivity through proactive, accessible wellbeing solutions.
Our Vision
To provide 1 million people access to proactive wellbeing tools, to better support themselves and those around them.
The Simplafy Story
Simplafy was born out of a shared vision between founders Aidan Talijancich and Paul Talbot-Smith to create a meaningful impact in the workplace wellbeing space.
How It Started
With decades of experience in the occupational therapy, fitness and health promotion sectors, Aidan and Paul saw a gap between traditional wellbeing models and the needs of modern businesses. Together, they envisioned a platform that would bring expert-led, evidence-based wellbeing solutions to organisations of all sizes.

Aidan Talijancich
Aidan holds a Master’s degree in Occupational Therapy and runs his own private practice where he helps people get back to doing what they love. A leader in the wellbeing field, Aidan has used his experience as a teacher, an occupational therapist and a strength coach to present on various wellbeing topics across Australia and continues to help develop and mentor the next generation of health professionals.

Paul Talbot-Smith
Paul has over 20 years’ experience and intricate knowledge of the health and fitness industry. He has an unwavering passion to create solutions to support, and help people improve their health and wellbeing. Paul has a proven track record of innovation across fields of health promotion, corporate wellness, strength and conditioning and community health.
Our Core Values
Simplafy is built on a foundation of four key pillars:
Innovation
We challenge outdated wellbeing models with forward-thinking, digital-first solutions.
Evidence-Based Approach & Actionable Guidance
All content is developed and vetted by leading Australian healthcare professionals, ensuring quality, actionable guidance.
Inclusivity
Our platform is designed to support diverse workplaces across industries, with personalised wellbeing plans tailored to individual needs.
Social Impact
We aim to reduce psychosocial risks in workplaces while improving the lives of employees and their circles of family and friends.
Why Choose Simplafy?
Simplafy offers far more than just a wellbeing platform – it provides a comprehensive digital solution to the challenges of modern workplace health.
Key Benefits
Personalised Wellbeing
Tailored to the preferences, goals and current mood of each employee.
Expert-Led Content
From managing stress to financial wellness, our video library covers the entire spectrum of workplace wellbeing.
Seamless Integration
Easy onboarding and inbuilt reporting tools ensure HR teams save time and see results.
Proactive Communication
Automated, engaging reminders to help keep wellbeing front of mind for your staff.
Hear From Our Clients
Carol D
Foundation Principal - Piara Waters Senior High School
“The Super User functionality is great for leaders and onboarding new staff is simple.
It’s great to see the data and use it to inform our future strategy in this area.”
Ben Ker
Principal - Hampton Park Primary School
“With turnover costs now, if this makes one staff member stay for 1 month longer than they would have, the investment has paid for itself.
I’m a huge advocate for empowering individuals to take responsibility for their own wellbeing, this is another step in the right direction in providing appropriate educational resources for them to use.”
Mark Stone
GM - CEA WA
“84% active engagement in a wellbeing platform I think almost speaks for itself doesn’t it?
We’ve never seen anything like this before.”
Matt Snell
Principal - Gooseberry Hill Primary School
“Watching “Life as a new mum & transition back to work” video validated my own feelings of struggle and gave me a refreshing outlook on my new normal.”
Kate M
“I’ve had teachers walk into my office and thank me for providing these wellbeing resources, that’s never happened before.
It’s nice to know there’s content there for everyone.”
Ben Ker
Principal - Hampton Park Primary School
“The “Communication tips to support my child’s mental health” video was the first thing I’ve seen that made me understand the difficulties we are experiencing with our two teenage kids. Thank you.”
Cory F
“I was struggling to understand the complexities of online privacy and security.
Simplafy’s educational resources have been incredibly helpful in improving my knowledge in this space.
I now feel more confident and informed about protecting myself and my loved ones online moving forward.”
Maria S
“The ease at which you can access something very helpful is a standout.
A stark contrast to the complete burden of time we have experienced with other wellbeing programs. “
Ben Ker
Principal - Hampton Park Primary School
“I recently went through a double mastectomy which was negatively impacting my self-esteem.
Simplafy’s educational resources, through one of their lived experience facilitators, provided me with a greater understanding of what the journey ahead could look like.
The young lady taught me to embrace my new normal and now feel more prepared and confident that there are people out there in exactly the same position going through the exact same experiences as I am.”
Emily D
Join Our Mission
Simplafy is more than just a platform – it’s a movement towards enhanced workplace wellbeing. We’re on a mission to equip 1 million individuals with proactive wellbeing tools by 2030, and we’d love for you to be part of it.
Partner With Us
Whether you’re an SME, a school or an HR provider, Simplafy has a solution tailored to your unique needs. Reach out to schedule a demo and see how the Simplafy platform can empower your team to take control of their wellbeing.
Join Our Team
We’re always looking for passionate individuals to help us drive positive change in workplaces across Australia and beyond. If that sounds like you, click the button below and fill in our form!

Book Your Demo Today